GM's OFFICE: Stuck in the middle

Ed DeCaria's excellent research piece (Using ADPs to guide draft strategy) has been rattling around in my head since we published it a couple of weeks ago. And there is a particular reason for that: I haven't really been happy with my drafts so far this year, and Ed's piece seemed to surface some of the reasons why. I think there might be some macro-level points worth exploring here, if you'll join me on a bit of a journey of self-reflection.

One of the beautiful things about Ed's piece is the sheer number of different ways he sliced the data. The slices that are at the front of my mind right now are the "category value by ADP" splits, found toward the bottom of the piece. In particular, this paragraph is on the nose for me:

After a...

Almost!

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